SOCIAL
I have designed many social campaigns especially in the last the 7 years while at
NBC10 Boston and Viewpoint Creative. Below is just a few of the kind of projects I've been involved with. These designs were usually part of larger promotions which involved on air, web, OOH and/or digital signage. The NBC projects usually involved a
set design component as well.
Photo Gallery
Video
Direxion Surfer
Direxion is a company that is known for its ETFs and inverse funds. They have an audience that likes things a little 'different'. This was a mixed media approach touting trading volatile stocks, but only if you really know what your doing.
Direxion META
Another mixed media approach, but this time focusing on just one stock; META. The message is the same. Only trade this kind of stock if you have experience with them.
Direxion Advisor
This concept was aimed at financial advisors. If their clients had a solid portfolio, but wanted something else to augment their position. This was an option for them. In this case we focused on commodities.
Direxion Surfer 1x1
All the original animation was created in 16x9, but we knew that we had to version everything in 9x16 and 1x1.
Direxion Daily Reset
This is a social campaign to drive web traffic by engaging the audience with a 'heads up' kind of pitch about hot stocks or emerging trends. It was mostly to introduce newcomers to the deeper tools and detailed analysis available on the site.
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